Trying to make your business stand-out is no easy task.  But using a combination of print, online and mobile media can connect your product to our 18-24 year old audience.


Cal students read their campus newspaper.
92% of students read the Daily Californian in the past 30 days.

Our readers are frequent readers.
80% of readers have read at least one of the past five issues.

Student pass-along readership is significant.
On average, each copy of our print edition is read 4.2 times.

Advertising content propels students into action.
70% of students say they’ve been motivated to take some sort of action after seeing advertisements in the Daily Cal. Half have attended an event, 43% have mentioned an ad to a friend and 28% have researched a product online.